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Part of my responsibilities as a Visual Designer at Scholastic is acting as lead designer for all eGift marketing and campaigns — from email, gift cards, social etc.

eGift Card Redesigns

This eGift redesign project consisted of creating a new cohesive set of generic

gift cards for various special occasions. The aim of this project was to create a set of gift cards

that felt distinct to their occasion/purpose but at the same time a part of a system.

Teacher Appreciation Week

For Teacher Appreciation Week 2023, the main marketing focus was eGift.

As Lead designer of eGift, I was tasked with developing a design direction for this campaign, which was implemented across numerous digital platforms

and Scholastic businesses.

Teacher Appreciation Week Moodboard + Color Palette
Final Designs

eGift Email Design

As the eGift Lead designer, I am tasked with creating eGift marketing emails throughout the year for various campaigns, sales, holidays, and occasions.

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