eGift
Part of my responsibilities as a Visual Designer at Scholastic is acting as lead designer for all eGift marketing and campaigns — from email, gift cards, social etc.
eGift Card Redesigns
This eGift redesign project consisted of creating a new cohesive set of generic
gift cards for various special occasions. The aim of this project was to create a set of gift cards
that felt distinct to their occasion/purpose but at the same time a part of a system.
Teacher Appreciation Week
For Teacher Appreciation Week 2023, the main marketing focus was eGift.
As Lead designer of eGift, I was tasked with developing a design direction for this campaign, which was implemented across numerous digital platforms
and Scholastic businesses.
Teacher Appreciation Week Moodboard + Color Palette
Final Designs
eGift Email Design
As the eGift Lead designer, I am tasked with creating eGift marketing emails throughout the year for various campaigns, sales, holidays, and occasions.
