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Genre is a bookshop, tea parlor, and patisserie all in one. The mission for this branding project was to provide an elegant, neutral atmosphere that combines two enjoyable activities: reading and sweets.

With a carefully curated brand derived from some of the most favorite classics, this patisserie bookshop is one

of a kind.



The branding for this project included creating a logo, logo placement, font and color palettes, establishment of visual language, stationery, merchandise, packaging, menu, digital assets, social media marketing, and signage.


In terms of process, the goal was to combine two differing concepts, creating a sense of comfortability and warmness but at an elevated level. This balance of concepts through type and neutral rich colors connects the physical merchandise to the marketing, signage, digital assets, and most importantly the logo.


Genre Branding Deck

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